Campaign Message House
A working sheet for a clear, truthful and repeatable public message.
Central promise
What change are you asking voters to trust you to deliver?
Three supporting pillars
Pillar 2
Pillar 3
Candidate and contrast
Audience translations
| Audience / setting | Plain-language version |
|---|---|
Truth test: Every number, endorsement, image, comparison and promise should have a source, permission record or clear qualification.